Research is a funny thing, there is so much data available today that you might think, if I start looking properly I’ll find data on pretty much anything… But then you realize, that this isn’t necessarily true, that there are many areas that haven’t really been researched, perhaps simply because it isn’t that easy, because we don’t have the right research framework, or the right concepts.
We started researching issues nobody else seemed to have any data about 18 years ago. At the time, no one seemed to be able to quantify the differences between computer operating systems, so we started digging a bit deeper—and guess what, we found a lot of things that were measurable and quantifiable: user interface friction, menu latency, mouse precision, efficiency…
What we are interested in are insights, not millions of data points. When we conduct a research project, we try to understand what is really going on, not only find out what is trending.
It may be an unusual approach… But it has given us results that don’t exist anywhere else.
Some of the things we have researched so far…
- International Qualitative Market Research Studies
- Efficiency Benchmarking
- Feature-based ROI research
- User Interface Friction research
- User Experience Friction Research
- Creative Potential Research
- App Store Maturity Research
Benchmarking and feature-based ROI Research
Pfeiffer Consulting’s independent benchmarking services are based on many years of experience with modern tools and workflows
We cover areas as diverse as user interface efficiency, feature-based productivity increases or vertical workflow efficiency.
We have conducted client projects in domains as broad as general operating system performance, and as specialized as professional 3D modeling and rendering, high-end video finishing, and code efficiency.
The Pfeiffer Consulting Methodology for Productivity Benchmarks is based on real world tasks and assignments executed by operators, rather than relying on computer scripting.
These highly perfected measures are established with renowned domain experts and provide a reliable method to document the impact of technology on productivity in a way no simple performance benchmark can.
More important, these productivity measures document the impact of user interface efficiency as well as hardware performance.