Asking the essential questions about creativity, media and technology.

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Creativity and technology in the age of AI
Pfeiffer Consulting releases a unique international research study taking a deep dive into creativity, inspiration and the role technology and AI play in the work of creative professionals.
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Adobe MAX 2018
Adobe presents Pfeiffer Consulting's research on creativity and AI at Adobe MAX 2018.
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Featured Reports View all Reports

International Market Research
Creativity and technology in the age of AI
In-depth analysis and complete data from a qualitative research study on creativity and technology, covering the United States, UK and Germany.
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Productivity Research
Benchmark Analysis:
Adobe Dimension CC: The Productivity of Design Visualization
Results and analysis from a productivity study comparing Adobe DImension CC to other methods of creating three-dimensional mock-ups and design visualizations.
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Technology Analysis
Technology and ROI Analysis:
Adobe Document Cloud and Acrobat DC
This technology analysis focuses on different aspects of Acrobat DC and Adobe Document Cloud, including names user licensing as well as workflow-based productivity benchmarks znd ROI projections.
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Productivity research
Benchmark Analysis:
Adobe XD CC: Streamlining User Experience Design
Results and analysis from a productivity study focusing on the efficiency of Adobe XD CC compared to creating UX-designs using key graphics applications such as Photoshop or Illustrator.
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Technology Analysis
Technology Analysis:
Creative Cloud for enterprise
Detailed analysis of Creative Cloud for enterprise, focusing on named user deployment and user management of creative teams.
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Research Methodology
Research Framework:
Digital Device User Experience Research
Conceptual framework and research methodology for quantifying device user experience
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Featured Essays View all essays

International Market Research
Creativity and technology in the age of AI
About this research project Understanding creativity and its relationship to technology This research was commissioned by Adobe, with the goal to interview creative professionals in order to thoroughly understand the role technology plays in their creative process. The research also closely covered the role of…
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Technology Analysis
The Feature-Value Gap: Why can’t we talk about technology any more?
User experience, comfort of use and other seemingly intangible aspects are often assumed to be by definition unmeasurable, unquantifiable. Yet when you start looking more closely, that is not entirely the case, or shouldn’t be. If there is the perception of a difference, there should also be a way of describing it, and, at least to some extent, quantify it.
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Digital Device Ecosystem
The 180-billion Conundrum: Why App Store Download Numbers Are Meaningless
Apple just announced 50 billion app downloads; Google is still slightly behind at the time of this writing, with 48 billion apps downloaded to date, but given the number of monthly downloads, it is only a matter of time before Google will claim the top spot. What is wrong with this picture?
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Digital Device Ecosystem
Apple, Google and the App Store Responsibility
How good are the app stores really? Do they live up to the potential of 1 million apps? Shouldn't there be a more sophisticated way of cataloguing, browsing and making discoverable the vast array of apps that are out there?
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