Asking the essential questions about creativity, media and technology.

Latest news
Creative Cloud Performance on Apple Silicon
Pfeiffer Consulting releases detailed benchmark data of seven Creative Cloud apps running on Apple Silicon
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The productivity of Creative Cloud Libraries
Pfeiffer Consulting releases in-depth productivity and collaboration benchmarks of Adobe Creative Cloud Libraries
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Adobe Fonts
Pfeiffer Consulting releases in-depth technology analysis and productivity benchmarks of Adobe Fonts compared to other font licensing models.
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Featured Reports View all Reports

Productivity and workflow efficiency
Adobe InDesign 'Share for Review' Productivity Benchmarks
In-depth productivity and workflow efficiency analysis and benchmarks of the "Share for Review' feature of Adobe InDesign, introduced in 2020.
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Technology Analysis
Adobe Fonts Research
Research report analysing differences between Adobe Fonts and other font licensing models in terms of productivity, licensing and return on investment.
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Technology Analysis
Autodesk Named User Licensing Research
In-depth technology analysis of named user licensing introduced by Autodesk in 2020.
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Productivity Research
Adobe Creative Cloud Libraries Benchmarks
In-depth productivity research, focussing on the impact of Creative Cloud Libraries on creative workflows, with a particular focus on productivity gains in teamwork situations.
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International Market Research
Creativity and technology in the age of AI
In-depth analysis and complete data from a qualitative research study on creativity and technology, covering the United States, Europe and Japan.
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International Market Research
Creativity, technology and AI: The view from Japan
Key findings from the Japanese research interviews for "Creativity and technology in the age of AI"
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Featured Essays View all essays

Creativity and Technology
Creativity and AI: Some Perspectives
What AI and machine learning can achieve in the creative realm AI, machine learning and neural networks have begun to enter the creative realm in a variety of ways, all of which are bound to have a significant impact not only on what kind of visual output…
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Creativity and Technology
Creativity and technology in the age of AI
About this research project Understanding creativity and its relationship to technology This research was commissioned by Adobe, with the goal to interview creative professionals in order to thoroughly understand the role technology plays in their creative process. The research also closely covered the role of AI and…
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Technology Analysis
The Feature-Value Gap: Why can’t we talk about technology any more?
User experience, comfort of use and other seemingly intangible aspects are often assumed to be by definition unmeasurable, unquantifiable. Yet when you start looking more closely, that is not entirely the case, or shouldn’t be. If there is the perception of a difference, there should also be a way of describing it, and, at least to some extent, quantify it.
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Digital Device Ecosystem
Apple, Google and the App Store Responsibility
How good are the app stores really? Do they live up to the potential of 1 million apps? Shouldn't there be a more sophisticated way of cataloguing, browsing and making discoverable the vast array of apps that are out there?
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Past Clients