Asking the essential questions about creativity, media and technology.
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Adobe Generative AI Analysis and Benchmarks
Pfeiffer Consulting releases benchmarks on creative workflow productivity through Adobe Workfront–Frame.io Integration.
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Pfeiffer Consulting releases detailed benchmark on Lenovo hardware platforms for creative professionals.
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Featured Reports View all Reports
AI for Knowledge Workers
Adobe Acrobat AI Assistant Benchmarks
Comprehensive benchmarks of efficiency and productivity gains of Adobe Acrobat AI Assistant for knowledge workers, compared to executing document-related processing tasks in key lines of business without the help of artificial intelligence
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Generative AI
The Productivity Gains of Generative AI in Creative Imaging
Comprehensive benchmarks measuring the productivity gains of Generative AI in Creative Imaging with Adobe Photoshop
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Enterprise Creative Workflows
Adobe Express: Creativity in the Enterprise
Comprehensive benchmarks measuring productivity gains of Adobe Express in the context of enterprise content production, compared to workflows that rely exclusively on professional creative applications.
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Productivity Research
Thje Productivity and Creative Potential of Virtual Photography
Comprehensive research study assessing the productivity and creative potential of virtual studio photography using the Adobe Substance 3D suite of products, compared to the efficiency of virtual photography with actual studio conditions
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International Market Research
Creativity and technology in the age of AI
In-depth analysis and complete data from a qualitative research study on creativity and technology, covering the United States, Europe and Japan.
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International Market Research
Creativity, technology and AI: The view from Japan
Key findings from the Japanese research interviews for "Creativity and technology in the age of AI"
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Featured Essays View all essays
Creativity and Technology
Creativity and AI: Some Perspectives
What AI and machine learning can achieve in the creative realm AI, machine learning and neural networks have begun to enter the creative realm in a variety of ways, all of which are bound to have a significant impact not only on what kind of visual output…
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Creativity and Technology
Creativity and technology in the age of AI
About this research project Understanding creativity and its relationship to technology This research was commissioned by Adobe, with the goal to interview creative professionals in order to thoroughly understand the role technology plays in their creative process. The research also closely covered the role of AI and…
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Technology Analysis
The Feature-Value Gap: Why can’t we talk about technology any more?
User experience, comfort of use and other seemingly intangible aspects are often assumed to be by definition unmeasurable, unquantifiable. Yet when you start looking more closely, that is not entirely the case, or shouldn’t be. If there is the perception of a difference, there should also be a way of describing it, and, at least to some extent, quantify it.
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Digital Device Ecosystem
Apple, Google and the App Store Responsibility
How good are the app stores really? Do they live up to the potential of 1 million apps? Shouldn't there be a more sophisticated way of cataloguing, browsing and making discoverable the vast array of apps that are out there?
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