7-inch Tablets: What the User Experience Benchmarks Show

Major Points

Pfeiffer Consulting

Download Complete Benchmark Report (PDF) Download Conceptual Framework Report (PDF) Related Research: Google vs. Apple vs. Amazon: The 2013 App Store Maturity Shootout (PDF) (More information on this report is here)   Key Findings Hardware User Experience There are significant differences between tablets in hardware user experience. The benchmark results show that the iPad mini offers the best hardware user experience, followed by the Nexus 7. Tablet charts AI_Hardware-web1   Cognitive Load Analysis With a score of 28, the iPad mini has a significant lower cognitive load than other 7-inch tablets in the survey, contributing to greater ease of use and better user experience. Tablet charts AI_Cognitiveload-web1   User Experience Friction The User Experience Friction Index calculated from this research ranges from 25 for the iPad mini to 122.50 for the Kindle Fire HD. (Lower numbers indicate a better score.) Tablet charts AI_UXFIndex-web1   App Store Sophistication App store sophistication has been quantified in several ways, and shows significant differences between the three major app store providers. Tablet charts AI_AppStore-web1     Source: 2013 Tablet User Experience Benchmarks - Complete Benchmark Report (7-inch Tablets) © Pfeiffer Consulting 2013 Download complete Benchmark Report (PDF)