Essays

Distributed Content

Why Instant Articles on Facebook Messenger Is a Big Deal

Facebook Messenger on Android and iOS now supports Instant Articles. For publishers, this could make a huge difference— and it also shows us where social media is headed.

Editorial Strategies

Beyond Digital: 
Re-Inventing Publishing from a Value Perspective

As it is becoming increasingly clear that digital media alone cannot provide the revenue streams publishers need in order to maintain their level of quality, maybe it is time to re-think what publishing really about

News Distribution

News as a dialogue: Quartz launches its app

In the flurry of publishers’ apps that has been hitting the market over the past few years, the one which was just launched by Quartz certainly stands out: instead of allowing you to simply access top stories from the site in a mobile-friendly way, Quartz-the-app uses the interface of a chat environment to present the user with a small selection of items culled from the publisher’s site, and let’s you interact in a chat-like way. What does it tell us about the future of news distribution?

Media Trends

From adblocking to the re-emergence of print:

The 2016 Trend Landscape for Publishers

2015 was a, let’s say, intense year for publishers; and we have every reasons to believe that 2016 is going to be at least as active, but most likely even more overpowering if you are in the media business. How can you prepare yourself for the coming year?

Editorial Strategies

The Battle for Context:
The Distributed Content Landscape - Part 3

The first part of this overview of distributed content has been posted less than a month ago, yet what then appeared like the relatively stable picture of a new trend in publishing, a few weeks later looks more and more like a confusing mess of new distribution technologies, few of which have yet proven their worth, let alone their necessity.

Distributed Content

What Is Facebook Notify Really About?

Facebook’s new Notify app sits, somewhat uncomfortably, between Twitter, Apple’s News app and Snapchat. What is it really about?

Editorial Strategies

Far from Home: The Distributed Content Landscape - Part 2

The arrival of distributed content platforms such as Facebook Instant Articles is a formidable challenge for publishers and media-producers, a call to action to redefine what professional media is all about - and an instigation to question oversimplified assumptions.
This second part of an in-depth analysis of key distributed content initiatives focuses on the major players and their core audience

Editorial Strategies

The Distributed Content Landscape:
an Overview for Publishers - Part 1

The arrival of Facebook Instant Articles, Apple's News app, Twitter Moments and Google AMP are the beginning of a profound change in publishing: extreme content fragmentation, driven by social media platforms.

In this first installment of a three-part essay, we analyze the impact of distributed content for publishers.

Distributed Content

Why Apple's News app is interesting after all...

Apple's News app is now available as part of the upgrade to iOS 9. While it seems similar to news aggregation apps like Flipboard, it could play an important rolein the advent of distributed content...

Digital Device Ecosystem

Google vs. Apple. vs. Amazon:
The App Store Maturity Shootout

Apps are essential. When we buy a tablet or a smartphone, it is a world of apps we are acquiring; by that token, the app store’s efficiency in pinpointing exactly the right apps for our needs is paramount to the overall value of a device.
But how good are they?

This report answers two simple questions: first, how mature are the three major app stores, and, more importantly, how good could they be?

The answers may surprise you…

Digital Marketing

Content Marketing:
What's Next?

Content marketing is all the craze, but what are the emerging challenges and impending evolutions?
The Pfeiffer Report speaks with Rebecca Lieb, analyst, author of Content Marketing: Think Like a Publisher and one of the world's experts on the subject.

Media and Advertising

Adobe, Salesforce, and the
Battle for Post-Digital Marketing Supremacy

Digital Marketing is all the craze, but there are bigger battles looming..
Who will dominate in the emerging post-digital marketing space?

Salesforce Identity and the Rare Art of Shapeshifting Technologies

Big changes often start with relatively small steps. Frequently, the first iterations of groundbreaking technologies are initially not perceived at their true disruptive potential. Is Salesforce Identity one of these technologies?

Apple, Google and the

App Store Responsibility

How good are the app stores really? Do they live up to the potential of 1 million apps? Shouldn't there be a more sophisticated way of cataloguing, browsing and making discoverable the vast array of apps that are out there?

Technology Analysis

The Feature-Value Gap:
Why can’t we talk about technology any more?

User experience, comfort of use and other seemingly intangible aspects are often assumed to be by definition unmeasurable, unquantifiable. Yet when you start looking more closely, that is not entirely the case, or shouldn’t be. If there is the perception of a difference, there should also be a way of describing it, and, at least to some extent, quantify it.

User Experience Research

How iOS 7 stacks up:
Smartphone OS User Experience Shootout

Why is it that the arrival of iOS 7 is necessarily a momentous event for the smartphone market?
Simple: Unlike any other operating system out there, it will be in the hands of millions or tens of millions of users within a few days after its launch. And that will make it a force to be reckoned with.

The question is, of course: How good is it really?

Media Strategy

Amazon's Matchbook Program: A Glimpse of Media 3.0?

Amazon has started offering customers of real books e-book versions at reduced cost. Nice gesture - but what does it really tell us about emerging patterns of media consumption?

iOS 7: Can Apple Pull it Off?

There is only one big question about iOS 7, and that is: can Apple pull it off? Meaning of course: can Apple make the market, the average consumer, actually get excited about what it is trying to achieve with the new version of its mobile operating system? Is the market ready for reasonable efficiency, ready to do away with visual gadgetry to focus on what really counts on a device?

The 50-billion Conundrum:

Why App Store Download Numbers Are Meaningless

Apple just announced 50 billion app downloads; Google is still slightly behind at the time of this writing, with 48 billion apps downloaded to date, but given the number of monthly downloads, it is only a matter of time before Google will claim the top spot. What is wrong with this picture?

7-inch Tablets: What the User Experience Benchmarks Show

They may have comparable hardware features, but there are significant user experience differences between different tablets. Find out more...

Introducing:

User Experience Benchmarks for Tablets and Smartphones

When it comes to the crunch, it's user experience that makes the difference between a merely functional device and an excellent one. But is it possible to measure something as elusive as user experience? That's the question we were trying to answer.

The results may surprise you...

Tablet User Experience Benchmarks:
Basic Principles

User experience is one of the key aspects of connected digital devices, yet it is very difficult to discuss in an objective way, and even harder to quantify.

Understanding Tablet User Experience:
The Device Universe

The device universe is probably one the most important aspects of tablet and smartphone user experience, and has hardware becomes more and more commoditised, its importance can only increase.

Understanding Tablet User Experience:
User Experience Friction

An ideal device should provide a completely natural user experience. We should be able to use it without having to learn anything, Interactions should be intuitive, every operation should be smooth and natural. We should not have to wait for the device to do anything, nor should the device keep us guessing at what is necessary to achieve a certain goal.

Understanding Tablet User Experience: Cognitive Load

Cognitive load—the sum of elements you need to get familiar with in order to use a device spontaneously and intuitively—is one of the key aspects of user experience for a non-technical user. Differences between different devices and mobile operating systems are significant.

Technology Analysis

Why Features Don't Matter any More:

The New Laws of Digital Technology

This essay was first published almost 8 years ago, years before the first iPhone or the iPad. Have things changed that much since then?