Caren Schuchman (caren.s@pfeifferreport.com)
or Andreas Pfeiffer (pfeiffer@pfeifferreport.com)
Pfeiffer Consulting Publishes Second Edition
of Research Report on
Migration to Adobe® InDesign™
Paris /San Francisco - March 6th, 2000.
Paris-based research organization Pfeiffer Consulting today announced the publication of the second edition of “InDesign™ in Magazine and Newspaper Publishing : Technology Issues, Productivity and Migration Strategies”, a unique research report about InDesign, Adobe® System’s innovative new page-layout software. The second edition covers InDesign 1.5 and provides updated information concerning developments and experiences with the program since release of version 1.0.The second edition, which will be available in early April 2000, specifically targets the magazine and newspaper publishing market, and provides IT managers with in-depth technology analysis, strategic projections as well as market-specific productivity benchmarks based on Pfeiffer Consulting’s Publishing Reference Configuration™.
“The arrival of InDesign is an extremely important event for the publishing industry,” Andreas Pfeiffer, industry analyst and founder of Pfeiffer Consulting declared today. “Our research report helps technology managers evaluate the impact of technology innovations contained in InDesign for complex workflow situations, and provides migration strategies and strategic analysis of short- and mid-term developments around this new technology base.”
Methodology
“InDesign™ in Magazine- and Newspaper-Publishing : Technology issues, Productivity and Migration strategies - Second edition" is based on months of in-depth market research with major newspaper and magazine publishers all over Europe and the United States. Companies and publications interviewed cover high-profile publications such as Time Magazine and USA Today, major European dailies such as El Pais (Spain), Dagens Nyheter (Sweden), printing companies such as RR Donnelley, major magazine publishers such as Bauer Verlag, Der Spiegel (Germany) as well as advertising agencies Groupo Armando Testa (Italy) and Capps Digital Studio (USA), amongst many others.
Productivity Benchmarks
Pfeiffer Consulting’s unique productivity benchmarks help technology managers in major publishing companies evaluate the impact of new functionality on productivity in real-world applications. Benchmarks are conducted on both Macintosh and Windows platforms, using the Publishing Reference Configuration™ defined by Pfeiffer Consulting. The Publishing Reference Configuration™ is publically available on the Pfeiffer Consulting Web site www.pfeifferreport.com.
About Pfeiffer Consulting
Pfeiffer Consulting is an independent technology research institute and consulting operation focused on the needs of publishing, digital content production, and new media professionals.
Pfeiffer Consulting offers independent, high-level benchtesting and analysis of products and technologies for both professionals and the industry. In 1998, Pfeiffer Consulting released the groundbreaking study “Macintosh vs. PC in Professional Publishing.”
Pfeiffer Consulting was founded in 1998 by Andreas Pfeiffer. Expert in computer-based publishing and new media for over 15 years, Andreas Pfeiffer has worked as a publishing consultant for publishers and advertising agencies since the early days of computer based publishing, establishing the first magazines in France produced with desktop technology, before spending several years as editorial director and technology advisor of a major European industry periodical.
Adobe and InDesign are trademarks of Adobe Systems, Inc. in the US and other countries.