Caren Schuchman (caren.s@pfeifferreport.com)
or trends@pfeifferreport.com
Pfeiffer Consulting launches “The Pfeiffer Report on Emerging Trends and Technologies,” an important new resource for strategic decision makers
Paris, France / New York, NY - May 9, 2000
Pfeiffer Consulting today announced the launch of a unique new tool for corporate decision makers and technology insiders: “The Pfeiffer Report on Emerging Trends and Technologies.” A series of trend reports focused exclusively on emerging trends in technology and content creation.
“As the Internet continues to challenge preconceived ideas about content strategy, we see an ever-increasing need for reliable strategic information on emerging trends,” declared Andreas Pfeiffer, founder of Pfeiffer Consulting. “Our top priority with these reports will be to help technology managers and corporate decision makers in the content business to anticipate emerging trends, and to do so much faster than has been possible using the traditional statistical analysis offered by most research organizations.”
A revolutionary approach to trend tracking
Over the past few years, it has become quite apparent that traditional ways of predicting future trends in the marketplace haven't been able to keep up with the explosive growth of the Internet, and the rapid change it incites. The success of companies like eBay, for example, was completely unpredictable through standard means of trend projection.
Pfeiffer Consulting uses Creative Trend Analysis to push strategic information to a new level. “Creative Trend Analysis™ focuses on the potential of change comprised in an emerging technology or usage trend,” Andreas Pfeiffer today explained. “We aim to provide our readers with analysis and recommendations which will allow them to be more aware of changes in the marketplace and more quickly able to embrace these changes. Proactive change is based on leveraging exceptional achievements. Statistics are based on tracking repetitive behavior. While statistics are an important tool for tracking trends in well-established market segments, such as high-volume consumer goods, only balanced analysis of emerging trends can help corporate decision makers in today's high-tech marketplace make informed choices.”
Availability and distribution
Major points of each trend report will be summarized on Pfeiffer Consulting's Web site (www.pfeifferreport.com). Full reports, containing detailed analysis of the detected trend as well as in-depth market-specific recommendations, can be purchased at the rate of $245 per report or three reports for $595.The full reports will be available in a printed version and in PDF format. Online visitors can also sign-up for a free subscription to Trend Alert, the new email-based information service from Pfeiffer Consulting.